EP 100 - How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School -Part 5
Description
You put so much time, effort and money into winning new customers. But keeping them, preventing churn, and looking for expansion opportunities is what helps take your organisation to the next level.
Otherwise you’re just constantly trying to fill a bucket with holes in it.
So many organisations don’t have a smooth onboarding process to ensure the customer sticks around. Even fewer know how to look for expansion opportunities to win more revenue from existing customers.
Today we’re showing you how to do exactly that.
Tune in and learn:
+ How to setup customer success to reduce churn
+ The checklist you need prior to going ‘live’, and what to include in your commercial deal pack
+ How to look for opportunities for revenue expansion
This is the final part of our mini-series with 7x ex-head of sales, Adem Manderovic. We’re combining marketing and sales forces to build a revenue engine with total alignment. The outcome? A more efficient acquisition system that leads to sustainable growth.
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00:00 Creating an End-to-End Business Growth Engine
02:28 Recap: Building Your Growth Framework
05:14 The Importance of Live Quoting Days
07:10 Ensuring Commercial Viability in Deals
09:00 Streamlining the Onboarding Process
11:10 Leveraging Customer Relationships for New Opportunities
13:00 The Power of Referrals in B2B Growth
14:30 Bringing Back Common Sense in Business Development
16:00 Solving Sales, Marketing, and Customer Success Misalignment
16:31 Accessing the Full Mini-Series and Additional Resources
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
We've teamed up with The B2B Playbook and George Coudounaris
.....to give you an end-to-end framework - And showing you HOW to change the measure and therefore change the outcomes....
If you're a:
+ CRO
+ CMO
+ Head of Sales
Or you want to understand what 'alignment' can look like
We've put together a mini-series for you
Check out part 5 of our mini-series where we share our joint Framework on
The B2B Playbook + Closed Circuit Selling = Chief Revenue School
ChiefRevenueSchool.com
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